I Want to Find...

Last week, I mentioned that I wanted to find a better way to produce inexpensive, timeless dresses. My idea of refining that turned to...

I want to find an inexpensive way to produce classic, modest dresses for women.

The feedback I received as I presented that impact statement helped modify that I was using words that made sense to me, but were vague and generalized. And that inexpensive sounds synonymous with cheap, which is not very appealing in marketing.

I want to find an inexpensive cost-efficient way to produce classic, modest dresses for women.
I want to find a cost-efficient way to produce classic vintage inspired, modest dresses for women.
I want to find a cost-efficient way to produce vintage-inspired, modest dresses for women, ages 18-30.

However, I myself don't have the skills necessary to produce them, so that word sounds misleading...

I want to find a cost-efficient way to produce design and manufacture vintage-inspired, modest dresses for women, ages 18-30.

I tried narrowing down the word modest, because I think it's not quite specific enough, but there aren't many words that communicate a similar idea. Possibly timeless? I'm not sure. I'm still trying to narrow down my demographic and how to advertise.

I keep having moments of revelation... in the shower, in the middle of the night, as I'm talking to friends who have had ideas and run with them. Ideas about how I want the dresses to look, and how much I want to sell them for, and how I could use it as a system to better the community, and involve local art. It feels overwhelming. So I'm trying to take it step by step.

I've been in contact with a couple of my friends whjo have started clothing companies. Their advice is relatively debilitating, but I'm trying to pick a good first step and take it.

That's all for this week!